G|OPTIMA — process analysis and a fresh look at your business · Son en Breugel
What if you've been solving the wrong problem for months?
I show you which puzzle pieces in your business are lying face down and make a plan to flip them — for small businesses in the Eindhoven region, from €499.
You talk to Mr. GEK first, my assistant: in any language, at any time. Then I invite you for a meeting. No form, no commitment.
Seen differently
Most companies fix what they can see.
I start with what you can't — because you're too close to it.
I flip the puzzle pieces you've been staring at from the grey side for years.
What I do
A day at your place
I walk around, watch and ask. Not behind a desk — on the floor, in the warehouse, with your customer.
ViewThree flipped puzzle pieces
A report with the three things costing you the most — that you can't see yourself.
A day at your place
I walk around, watch and ask. Not behind a desk — on the floor, in the warehouse, with your customer. I look at your business through the eyes of someone seeing it for the first time.
Three flipped puzzle pieces
A report with the three things costing you the most — that you can't see yourself. Three, not thirty: enough to remember and enough to start with.
Numbers, not gut feeling
I measure before and after. You know it works because you see the difference. First I record how things go now; after the change, I measure exactly the same thing again.
A plan, not a presentation
What we flip first and with what: a site, a tool, print or video. No slides to file away — a sequence of steps, with the right tool for each one.
Puzzle map and discovery card
A map of the pieces lying face down in your business, plus a short discovery card: what I saw, in plain words. Something you show your team, not something for the drawer.
Numbers, not gut feeling
You know it works because you see the difference.
I measure before and after. You know it works because you see the difference. First I record how things go now; after the change, I measure exactly the same thing again.
How it works
Step 1: The conversation
You start with Mr. GEK, then I invite you for a conversation: about 60 minutes — at your place, at mine in Son en Breugel or over WhatsApp. You tell me where it pinches. I mostly ask questions.
Step 2: The puzzle on the table
I put a puzzle with your logo on the table — grey side up. “This is your business.” When you started, you saw the picture. Now, every day, you're looking at the back of it.
Step 3: A day at your place
Half a day or a full day (MAIN package): on the floor, in the warehouse, with your customers. I watch, ask and record how things run now — so later we have something to compare against.
Step 4: Map and plan
You get the three pieces costing you the most, the puzzle map, a short discovery card and the plan: what we flip first, and with what.
Step 5: Three pieces stay face down
The puzzle goes on your wall — three pieces stay face down on purpose. One of them hides an NFC chip: hold your phone against it and you get a question, a tip or a video. The conversation goes on, even after I've left.
Now in the workshop
I flipped the puzzle of my own business: gek-x.nl has been rebuilt, with its own page for every pillar. This page is one of them.
What is G|OPTIMA?
G|OPTIMA is the process analysis from GEK-X in Son en Breugel — and where every job begins. I take a fresh look at how your business really runs and find what costs you time, money or customers without you noticing: the flipped puzzle pieces. You get a map and a plan — what comes first, and with what. From €499.
Pricing
STARTDiscovery
€ 499 – 799excl. VAT
A conversation and an analysis of your business, the puzzle with your logo on the table, a map of what lies face down and a plan of action.
- Recommended
MAINSession
€ 1,499 – 2,499excl. VAT
Half a day or a full day at your place, a full analysis, the puzzle on the table, a map of the bridges between the parts of your business, a plan to flip the pieces and which pillars we use — in what order.
PREMIUMTransformation
from € 5,000excl. VAT
Discover, design and build in one: OPTIMA plus any combination of SITE, SAAS, PRINT and LAB — until every piece is flipped.
Frequently asked questions
You talk to Mr. GEK first, my assistant: in any language, at any time. Then I invite you for a meeting. No form, no commitment.
How is this different from a consultant?
A consultant analyzes, writes a report, gives recommendations and leaves. I show you the flipped piece, design the solution and can build it too: websites and software I make myself, print and video I design and I arrange the production. You're not left on your own with a document.
Does something have to be wrong with my business?
No. I'm not saying your business is broken. It may already be a beautiful picture — you're just looking at a few pieces from the wrong side. Because you see it up close every day.
What do I get at the end?
The three pieces costing you the most, a puzzle map, a short discovery card and a plan: what comes first, and with what. Plus the puzzle with your logo — something to hold, not a file in your inbox. What exactly is included depends on the package.
What does it cost?
Three packages: START €499–799, MAIN €1,499–2,499 with half a day or a full day at your place, and PREMIUM from €5,000, including the build. Before we start anything, you get a quote with the exact price.
How long does it take?
The conversation takes about 60 minutes, the day at your place half a day or a full day. You have the map and the plan within a week.
I only want a website. Do I have to go through OPTIMA first?
No. You can simply order a website. You can also start with OPTIMA — then we build the site on what we discovered together.
Can the conversation be in English or Polish?
Yes. The conversation and the day at your place can be in English, Dutch or Polish.
Where it comes from
For years I did things that looked like separate trades from the outside:
- construction
- electrical and automation
- video
- websites
- software
In June 2026 I saw it's all one and the same work — I see connections between things others keep apart.
For years I did things that looked like separate trades from the outside: construction, electrical and automation, print, video, websites, software. In June 2026 I saw it's all one and the same work — I see connections between things others keep apart. Then came the sentence OPTIMA started with: business owners know the picture of their business, they're just looking at it from the grey side now. That's why every job at GEK-X starts here.
This is where every GEK-X job begins. The other pillars are tools — here we decide which one to use.
Other pillars
Start with a chat with Mr. GEK: he speaks every language and knows which pillar you came from.
Then I invite you to meet — at your place, at mine in Son en Breugel or via WhatsApp.
Prefer to email right away? info@gek-x.nl